Who we are
Our Leadership Team
Josh McConnell
Owner and CEO
Josh is happily married and resides in Charlottesville VA. He is passionate about homebuilding!
My enduring curiosity creates joy in learning just about anything! With a technical background, I’m always fascinated with what makes things work.
Outside of work Josh enjoys traveling the world and always likes a good discussion of those life experiences with others.
Lead, Follow, or get out of the way, and enjoy the moment. “If we live in the Spirit, let us also walk in the Spirit.”
Reach Josh any time at josh@buildwithtrue.com

Alina McConnell
Chief Financial Officer
I am excited to serve as the CFO for True Living and truly believe that this business is founded on whole and sound principles that will echo in many of our clients’ homes!
Reach Alina any time at alina@buildwithtrue.com

Jim Curtiss
Vice President of Operations
I had the honor of joining the True Living Team in 2018 following 20 years in the building industry. I have been married to my wife Betsy for 34 years and we have three wonderful sons, Will, Mike and John and one grandson, Sam. God has blessed me with a loving family and friends. I truly enjoy working with our great customers and at True Living we are passionate about what we do!
Reach me with any questions at jim@buildwithtrue.com

Brandon Flasco
Vice President of Production
I helped start up True Living in 2013 after 11 years of home building experience. In that time, I have managed the construction of over 600 homes, and I am as passionate as I have ever been about building beautiful homes. I have been married for 13 years to my amazing wife Anna, and I have 2 sons Nate and Luke who make me super proud to be their Dad. I love fishing, the beach and my church family. I am so grateful to God for His love and the way He has blessed my family and I.
Reach Brandon any time at brandon@buildwithtrue.com
We couldn’t do what we do without our dedicated team of super heroes !
Photos by Jason Buttram Photography