Who we are

Our Leadership Team

Josh McConnell

Owner and CEO

Josh is happily married and resides in Charlottesville VA. He is passionate about homebuilding!

My enduring curiosity creates joy in learning just about anything! With a technical background, I’m always fascinated with what makes things work. 

Outside of work Josh enjoys traveling the world and always likes a good discussion of those life experiences with others.

Lead, Follow, or get out of the way, and enjoy the moment. “If we live in the Spirit, let us also walk in the Spirit.”

Reach Josh any time at josh@buildwithtrue.com

Alina McConnell

Chief Financial Officer

I am excited to serve as the CFO for True Living and truly believe that this business is founded on whole and sound principles that will echo in many of our clients’ homes!
Originally from Romania, I moved to the United States in 2006 to focus on furthering my education by pursuing an MBA from James Madison University. After being in the workforce for a decade, having the opportunity to join the team at True Living has definitely been a blessing. When not at work, I enjoy traveling, exploring new places and going on food adventures with my husband. A favorite quote that has resonated with me is: ‘A ship in harbor is safe, but that is not what ships are made for’.

Reach Alina any time at alina@buildwithtrue.com

headshot of Jim Curtis

Jim Curtiss

Vice President of Operations

I had the honor of joining the True Living Team in 2018 after a long career in new home construction. I am blessed to work alongside such a dedicated, caring and passionate team on a daily basis. God has also blessed our company with such great customers over the years. When I am away from work, my wife and I enjoy traveling and spending time with our 3 sons and their families and 3 adorable grandsons.

Reach me with any questions at jim@buildwithtrue.com

Brandon Flasco

Vice President of Production

I helped start up True Living in 2013 after 11 years of home building experience. In that time, I have managed the construction of over 600 homes, and I am as passionate as I have ever been about building beautiful homes. I have been married for 17 years to my amazing wife Anna, and I have 2 sons Nate and Luke who make me super proud to be their Dad. I love fishing, the beach and my church family. I am so grateful to God for His love and the way He has blessed my family and I.

Reach Brandon any time at brandon@buildwithtrue.com






Vice President of Operations

Reach Dan with any questions at dan@buildwithtrue.com


Vice President of Production

Reach Marq any time at marq@buildwithtrue.com

We couldn’t do what we do without our dedicated team of super heroes !

Photos by Jason Buttram Photography

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